Adam Goldenberg Changes the Online Shopping Trend with Fashion Subscription Membership

Adam Goldenberg helped introduce fashion subscription membership to the world in 2010, changing the online shopping environment. Goldenberg is Co-founder and Co-Chief Executive Officer of TechStyle Fashion, a leading global online fashion subscription company. He and business partner, Don Ressler formed the company as JustFab Inc. and recently had its name changed to TechStyle Fashion Group on The company started offering apparel collections with an audience of women only, and presently, has an audience to include children, athletes, active individuals, men, and all size women. Between 2012 and 2013, Goldenberg helped to expand operations to Canada, U.K., France, Spain, and Germany.

TechStyle first brand is JustFab, followed by FabKids, Fab Shoes, Shoe Dazzle, Fabletics, and FL2 brands. All TechStyle’s brands offer consumers VIP Membership to benefit the company and its shoppers. Subscription membership costs a member $39.95 per month, which is $479.40 yearly, if the member decides to shop every month. The online fashion subscription membership is one of the best marketing strategies introduced to the internet for branding and marketing at It guarantees revenue on a monthly basis for the company and offers members inexpensive trendy and quality fashion, including clothes, shoes, handbags, athletic & sportswear, and accessories.

Within six years, Adam Goldenberg and the TechStyle team have worked thoroughly to perfect customer service and grow its brands in national and international markets. Fabletics Brand was founded by Goldenberg, Kate Hudson and Ressler in 2013 and received speedy growth in two years, making it the fastest rising brand of them all. The brand opened six locations this year and expects to open up to 100 new Fabletics stores nationwide, by 2021.

When comparing the new online shopping trend to traditional shopping trends, online subscription membership offers shoppers the best benefits economically. Adam Goldenberg became an entrepreneur as a teenager after successfully building a website and information technology support. Since JustFab Inc. launched its first brand, JustFab TechStyle Fashion has introduced six new brands and reached a broader audience.

The new name integrates every aspect of the company and Goldenberg. He has years of experience in technology, marketing, and the fashion industry. In addition to rebranding JustFab Inc., Adam Goldenberg also created successful marketing and branding strategies to increase global and national growth and subscription memberships.

1 thought on “Adam Goldenberg Changes the Online Shopping Trend with Fashion Subscription Membership”

  1. What makes the collections unique is its versatile line for men and women; including Pro’s Picks, The Hero Pieces, The Dress Shop, Festive Ready, and Away We Go. Some essay services will do a full promotion concerning that.

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