Over the past decade or so JD.com, also known as Jingdong, has managed to grow exponentially. The company was initially started as a small storefront in Beijing and has since managed to bloom into an e-commerce giant that Forbes magazine recently estimated to be worth over $11 billion. Through this time, the company has also attracted more than 100 million active users, a base which has been steadily growing every year. The majority of this has been because of Jingdong’s dedication to customer service, but also because of a few key partnerships, investments and innovations that the company has made.
In the past few years specifically, JD.com has been expanding across Southeast Asia, with the first of these steps being an investment in Tiki, Vietnam’s leading B2C e-commerce business. Not long after this, the retail giant launched an Indonesia e-commerce platform that’s been growing steadily in the few short years since it was established. Now, however, Jingdong is furthering this expansion with a move into Thailand by partnering with the Central Group, who have a significant amount of experience in the area. The pair launched a beta version of their JD CENTRAL e-commerce site in June of last year for a select amount of users.
The platform includes products in a variety of different areas, including the likes of fast-moving consumer goods (FMCG) such as cosmetics, as well as fashion products and home appliances and much more. Over the following few months, JD.com and the Central Group were able to collect a significant amount of data about how their customers shop. Perhaps one of the most surprising things that they’ve found out is that Chinese products are quite popular in Thailand. According to Jiangdong, some of the top selling brands on the JD CENTRAL platform have been Chinese business like Xiaomi, Huawei, OnePlus, and Lenovo, as well as a few others.
Furthermore, JD.com and the Central Group also realized that 80% of users were accessing the platform through a mobile device. Coupled with a variety of other information, the pair were able to optimize and improve JD CENTRAL Group to best meet and exceed customer expectations.
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