Driving while distracted has become a growing problem in the last several years, with the advent of communications devices, like smart phones.One of the most fatal distractions drivers make is to text while driving. In 2017, texting/emailing and driving made up nearly 40% of drivers being distracted in fatal crashes, according to Ohio’s state highway patrol.
The law firm of Kisling, Nestico & Redick has taken up the challenge of working to create safer roads by shining a light on the epidemic of texting and driving, with its KNR Don’t Text & Drive Scholarship. KNR announced Elianna Norin as the winner of the $5,000 scholarship for creating the most compelling presentation to persuade young people to refrain from texting while driving. Josh Angelotta, the senior partner of Kisling, Nestico & Redick, awarded the 18 year old Norin with the scholarship.
Norin’s application won out over more than 400 qualified applicants because of the ingenuity she put into her public service announcement.
Norin’s script went something like this: A driver and passenger were driving to their destination when the driver stops to put a blindfold on for about five seconds. As the passenger observes the driver’s behavior in disbelief, the camera would shift to show the driver is looking down at her phone, not wearing a blindfold. This powerful metaphor shows how dangerous texting while driving can be.
Norin noted that texting and driving at the same time, is dangerous and is a troublesome problem with today’s drivers, particularly with teens. She stated that it is the time to think about using the most effective ways to reach teens with a message that will show them how distracting it is to be on their phones while performing an important act such as driving, which takes the lives of others into their hands.
Eliana Norin has plans to attend Savannah College of Art and Design where she will use the $5,000 Kisling, Nestico & Redick Don’t Text and Drive Scholarship towards tuition for a degree in graphic design and animation.
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