Digital technology has changed the way businesses market their products because of the many amazing benefits. On the other hand, while using digital techniques has numerous advantages it can be counterproductive if not used properly. Brands that leverage digital techniques properly are those that put the needs of their consumers first and are the main focus on all their strategies. Product marketing strategies that are successful are those that have clear benefits and are of value. Steve Lesnard gives brands effective ways they can market their products using technology. According to Lesnard, there are two main principles that one can use to market their product effectively. The following are the two main principles.
- Simplify to make the product memorable
The main goal of marketing is to ensure that consumers remember your brand each time they want the specific product you are selling. One way to ensure that you are memorable to your target audience is by keeping it simple. The introduction of your product should be clear and outlines the consumer benefits. A good example is the iPod campaign whose slogan is 10k songs in your pocket. The focus of this slogan is on the benefit of having music on your phone anywhere anytime. This slogan has stuck among many music lovers worldwide. This communication strategy worked effectively as it tapped into the emotions of the target audience.
- Bring it to life to make it real
Another principle that Steve Lesnard offers is by making the whole marketing experience real. This relates to the consumer experience and how they receive it. One effective way of making the product alive is by the use of videos. You can create videos on the product to act as adverts showing its numerous benefits. Another way is by using testimonies from other consumers as a way to show your new customers of the value of the product. Many people prefer purchasing products they can relate to and using testimonies is one way to do this. People want real-life experiences with products before making that decision to purchase.
Therefore, as you prepare for your next campaign, put these into consideration and you are bound to succeed.
During the last century, women have made substantial advances in the world of business and power across the world. There are more women in high profile positions today, than ever before. Susan McGalla is only of many recent examples of the heights women can reach in the modern world. There have been numerous studies showing the boundless potential in a workplace with a diversity staff team. Susan McGalla story is awe inspiring for a rising generation of young individuals who feel more empowered than at any point in history.
The story of Susan McGalla begins in her childhood. She grew up in a male dominated family where she had to rise up to the challenge. Her father was a football coach and in a environment surrounding my male siblings, she was not given any special favors. This allowed her to develop a sense of pride and ambition like few other women. She knows nothing is impossible with handwork, that includes breaking the all important glass ceiling in the business industry. Her career has taken her to countless impossible place. It began with American Eagle Outfitters, where he would obtained the president position before moving on. The next step was forming her own company P3 Executive Consulting. This business is designed to give high level professional consulting to major business. She has an active contract with the Pittsburgh Steelers.
Susan McGalla’s leadership has given the Pittsburgh Steelers a renewed growth of popularity. Fan interaction is up through ticket and merchandise sells. The glass ceiling is possible to break for any individual who seeks to take themselves to new heights. There are programs where women can connect with each other and boost up each of their reputation in the market. Sponsorship programs have women the chance to reach equal status to males.
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The main focus of the Stream Energy brand is to make sure they’re providing a service to their customers. They know how to help them save money on their energy bills and that’s something that pushes the company to keep doing things the right way. They want their customers to know they’re doing everything in the best way possible and they feel they’re able to make more out of all the issues people typically have when it comes to their energy. Stream Energy also knows a lot about what they can do to help make the company better and that’s a big part of the way they handle their work opportunities. Since they can help people see what they need to do, they started a philanthropic effort. Their response was to make sure they had Stream Cares. The Stream Cares brand allowed them to focus on what they needed to do and that was something that made more sense for the company. Between working on their own and doing things that would help others, Stream Energy became successful.
It wasn’t always an easy road for Stream Energy, but they felt they were doing the best job possible. They also felt things would continue changing so they didn’t have to worry about how they would succeed in the future. It took some time, but Stream Energy knew what they had to do and how they were going to make more out of all the options they had for their customers.
Whether they were working with customers or with people they helped through their philanthropic efforts, Stream Energy felt they had a chance to do things on their own. They wanted to make sure there were opportunities for success and they always pushed to give people things that would change the future. It’s a good idea to keep trying to always let people know how they can succeed and what they need to do to make more out of different situations. This is what allows them to be successful and it’s also something that helps people see the company as a more legitimate option in the industry.
The city of Dallas experienced the worst when Hurricane Harvey hit, and alongside the state’s major cities like Austin and Houston, they also experienced damages from the excessive rain coming from the hurricane. Dallas is home to many companies, including Stream Energy, and the effects of the disaster were devastating for the economy. Stream Energy provides affordable energy alternative for people living in Texas and the northeastern United States, and their services were affected heavily by the disaster. However, instead of realizing how much losses the company incurred as the devastation sweeps into the state, Stream Energy decided that they would have to mobilize their rescue team and provide relief to those who were affected.
Stream Energy introduced Stream Cares to the public shortly after the devastation brought by the hurricane. Stream Cares is a philanthropic department which will handle activities that will provide assistance and rescue operations to those who are affected by any disasters. Texas has never seen a hurricane like Harvey, and they were surprised by the power that it unleashed. Hurricane Harvey unleashed its power, destroying everything in its path. The torrential rains coming from the hurricane also resulted in the swelling of rivers across the state, flooding inland cities and towns. Communities were swept away by the flood, while coastal areas were pounded by huge storm surges. Survivors have no way to go but to the evacuation centers, where they will be safe.
As the number of people inside evacuation center swells, Stream Energy decided to step up and provided enough budget to Stream Cares to help those who are in need. The company collected food packs, water, clothes, medicine, and hygienic products to be distributed to those who survived. The company also handed out $20,000 as a donation to the American Red Cross. The company also ensured the survivors that they will be checking their properties and assess the damage cost, allowing them to file claims in their insurance policies. The company also promised that they will help in the restoration of the state’s energy sector, which will enable the power to return to the cities and towns battered by the strong hurricane.
Brian Torchin is a well-known businessman in the United States for his contributions to the staffing industry. Shortly after obtaining his degree, Brian became a licensed chiropractor and earned a board certification to practice his craft. After becoming certified, Brian Torchin started up his very own chiropractic company which he operated as a private company in Pennsylvania. Chiropractors are technically part of the medical industry and they help individuals overcome their pain in the back, neck, feet, joints, and many more places on the body. View CNN iReport about Brian Torchin
By 2007, Brian Torchin started up his very own staffing company known as HCRC Staffing, which is aimed at filling positions throughout the legal and medical fields. Brian’s firm has clients all over the country ranging from hospitals, clinics, legal firms, and various different healthcare corporations. They can help their clients find talented professionals throughout a wide variety of positions, such as nurses, physical therapists, receptionists, emergency care, dentists, chiropractors, and office management. This is quite a few, but there are many more that they look for as well. HCRC is also dedicated to helping the legal industry find talented attorneys and administrators since there is a high level of competition out there today for quality legal professionals.
One of the ways that Brian’s company works to staff their clients is by finding qualified individuals from around the country that have the necessary experience and can fulfill a commitment with a period of three days. Brian himself is a business owner and has had his own complications with staffing in the past, so he knows the difficulty when it comes to finding medical staffing with good turnover rates. HCRC Staffing addresses this turnover rate by doing all the legwork and providing their own interviews with candidates. This helps the company’s clients save time and money to quickly get new staff working and increasing productivity.
Learn more: http://www.phillypurge.com/2017/07/18/brian-torchin-talks-about-the-difficulties-of-healthcare-staffing-in-philadelphia-and-beyond/
Without a doubt, product positioning is a strong marketing technique used to present products in light of the demands of different consumers. Also related to market segmentation alongside marketing campaigns, the core value of product positioning is dispensing a brand to the right audience. Once segmentation has allocated the right brand to the right channel, the message is sent home. All too often, segmentation and product positioning rely on symbols and displays to attract consumers. As illustrated by Hussain Sajwani , product positioning contributes to the growth of a brand in many ways including global expansion.
A Look at Hussain Sajwani and His Career
DAMAC owner is a billionaire business leader and the founder of a global property development company. He grew up in the Middle East and was raised by humble parents who owned businesses. Particularly, his father owned a shop that exported men’s personal use items. Hussain took advantage of the business and decided to learn a few strategies for coping. While working with his father, he learned that business has its melt ups and melt downs. Therefore, every business professional must be prepared to implement viable strategies for the growth of business.
Education and Career in Business
Hussain was enthusiastic about the family business. However, he had personal interests related to other businesses. Therefore, he opted to enroll for formal education and later on pursue business. For education, he graduated from the prestigious Washington University then started his career from GASCO in Abu Dhabi where he worked as a contracts manager. For some time, he focused on establishing a catering business. That marked the onset of his entrepreneurial career.
The food catering business was successful in all ways possible. Consequently, Sajwani managed to make enough money to start a real estate company. DAMAC Properties as of now the leading property development firm in Dubai and its environs. The company thrives in the leadership of Sajwani and has since been contracted by President Trump to establish customized gold courses. This business deal fostered a strong tie between the two states. When Trump was elected to serve as president, Sajwani admitted that his position would be advantageous to DAMAC Properties.
Nick Vertucci; the founder and Chief Executive Officer of a leading real estate academy, believes that someone’s past does not affect their future. He learned this after going through a challenging childhood after losing his father when he was at age 10. Fortunately, the situation turned around when he started his business of selling computers. This did not last for long since the 2000 dot com crash caused him to lose all his finances. He attributed this to his wrong mentality of not investing in his future, a mistake that led him into debt trap. Except for his home, everything else was gone. He had to think of a way out.
In the process of contemplating, Nick Vertucci got an invitation from a friend to attend a three-day real estate training seminar. Though he was reluctant at first not wanting to spend up his weekend, the friend assured him that the knowledge he would acquire from the seminars was worth going for. Actually, this became the best decision that Nick ever made in his life. While at the seminar, he listened keenly to what the speaker had to say and allowed it to sink into his mind. From there, he got an answer of how he could get out of his financial abyss. He was inspired, renewed, and prepared to change his life for good.
Though it took Nick Vertucci more than a decade to gather all the information he needed to succeed, he kept pressing on and never allowed himself to give up. As a result, he created a simple and straightforward system that enabled him make money from real estate industry. After his financial success of becoming a millionaire, Nick vowed to teach his strategy to those going through similar challenges and want to get out of debt, make a lot of cash, and greatly transform their family’s financial legacy. The Nick Vertucci Companies, Inc. offers solutions to the challenges that come with choosing real estate investing as a career.
Glen Wakeman attended the University of Scranton in Pennsylvania. His studies there focused on Finance and Economics, his main areas of interest (Affiliatedork). In 1981 he left Scranton with a Bachelor’s of Science degree and headed off to the University of Chicago where he earned his Masters degree in Business Administration two years later.
For the next twenty years, Glen worked for General Electric. During those years, fifteen of which were spent in Asia, South America and Europe, he became knowledgeable of the way businesses should operate in order to prosper. He developed a global outlook on things pertaining to running a successful corporation.
As Chief Executive Officer and co-founder of LaunchPad Holdings LLC, Glen Wakeman is doing the job he prepared his whole life for, helping companies develop strategies to improve their efficiency and, ultimately their bottom line financially. He has encountered and overcome many obstacles while building his own companies in the rugged world of global business. Therefore, he is uniquely qualified to lead other companies to success (https://thebrotalk.com/home/glen-wakemans-key-steps-starting-successful-business/).
Glen Wakeman has a way of presenting fresh ideas to the leaders of young companies that isn’t condescending or arrogant. He gives them the benefit of his vast experience and allows them to learn from his successes as well as from his failures. He’s not afraid to be himself and never fails to put his whole heart into each project he tackles. His passion for helping new companies improve their operation is boundless. By presenting new ideas in a way that is easy to implement and being open to the opinions and ideas of others, Glen Wakeman has proven himself to be invaluable to struggling companies. His easy demeanor and genuine concern has earned the trust and respect of business leaders around the world. LaunchPad Holdings LLC is making a positive impact on the world of business by guiding companies in ways to ensure that their financial future is secure.