Times have changes and consumers are making their purchases differently. They want personal recommendations and trust the power of the crowd. This latest behavior is causing businesses to alter their market strategies. Fabletics has used their strategies to grow their brand, increase their number of paying members, and substantially increase their profits. The company has achieved an astounding rate of customer loyalty and retention. Online reviews have become critical to Fabletics and direct their purchases and decisions. Consumers trust the reviews they see online and they represent a large part of their purchasing decisions. These reviews can be leveraged towards a business’s success and Fabletics responds to every single review. Their reputation remains golden and sways the purchasing decisions of their client base.
The modern customer places their faith and purchasing decisions on online reviews not pricing. Sales have become driven by reviews and directly affect the bottom line of today’s businesses. SEO is critical and high Google rankings are directly responsible for a large quantity of a company’s sales. Websites are being reconstructed to make them more appealing to consumers. Companies with more positive reviews are consistently ranking higher with the search engines. Landing pages are taking the place of window displays as more and more consumers are shopping online throughout the different industries. The number of sales achieved through repeat customers is increasing as the power of the crowd dictates marketing strategies. Fabletics has established a Lifestyle Quiz to help their customers find the right Fabletics gear and the individuals who have taken the quiz are recommending it highly.
Part of the reason Fabletics has seen such heights of success is Kate Hudson. Stars such as Demi Lovato endorse the brand due to the way it empowers women of all types and ages. People simply love what Fabletics stands for and the message they send to their clients. Fabletics has become a $250 million-dollar brand since 2013. Kate Hudson does not have a business background but she understands the brand, what it stands for, and the best way to market the athleisure wear. The brand began to fill a hole in the market seen by Don Ressler and Adam Goldenberg. They became a splash of color and excitement in a land of black, white, and gray. Kate Hudson was their representation of Fabletics. Her style was the perfect fit and the work she has done for the company has sent them soaring to new heights. Kate Hudson is hands on and her decisions are on target.
Fabletics did not become a success easily and the team had to work hard of every milestone. They became immersed in quality, style, and a product that was simply better. They offered all of this at an affordable price and despite some negativity from the press they proved Fabletics was a brand worth noticing. They achieved the highest standard with the Better Business Bureau and their growth and the satisfaction rankings of their customers reached incredible proportions. Fabletics is driven by technology, data, and a brand that is exactly what women want.