For most campaign teams, end of quarter (EOQ) is the most demanding during electioneering period. This is because there are critical fundraisers that need to be successful the fact that piles pressures on both the digital and finance teams. According to NGP VAN, the following areas can make the EOQ tolerable and exciting.
The most exhausting task is having to send emails for a whole week consecutively since it drains ideas. It is better to have a back-pocket of ideas in case one runs out of some of them such as sharing statistics on your campaign strength. This includes things like how many people have joined your campaign shown by email subscribers, volunteers or Facebook likes.
NGP VAN recommends that since people want to feel involved, it is wise to share how much is raised and donations received in a quarter so far. Share how close you are to reaching your benchmark using a thermometer, share why other people support your campaign, and if you have a low average contribution, ask supporters to give in the average donation amount. When donors share why they support your campaign, it draws other people to join too. It is essential to remind targeted people who have not given towards your drive to make their contributions in helping the campaign team meet its benchmark target.
Recurring donors can be humbly asked if they stretch a little further at the EOQ. It is important to write and approve everything in advance, as this can be time-consuming. Preparing earlier makes the process easier. To save time, a great EOQ calendar is vital as it helps track emails that are sent and those approved, and sorts out the ones on the deck as well as those that need follow-up.
NGP VAN is a private company with a specialty in progressive campaigns through the use of technology to help organizations reach their objectives. Their services are a blend of best practices in social networking, fundraising, organizing, field, and compliance. They are working towards an integrated campaign platform that is driven by technology. NGP VAN clients include the Democratic Party campaigns and committees, labor unions and progressive non-partisan PACs.
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