When we look back at the history of the Grupo RBS media company we find ourselves drawn to a business that has grown from a single radio station to one of the world’s largest media outlets. Just how did a startup radio station find itself expanding across the state of Rio Grande du Sol in less than a decade and into Santa Catarina a further decade later? The Grupo RBS brand has never been seen to stand still and rest upon the laurels of the success it has achieved in the past.
In 1957, the Radio Gaucho station launched in the Southern Brazilan state of Rio Grande du Sol. The idea that the company would quickly outgrow Rio Grande du Sol was obviously not on the mind of Grupo RBS founder Mauricio Sirotsky Sobrinho when he named Radio gaucho as the term was local to Rio Grande du Sol. Just five years later, TV Gaucho was added and by the end of the first decade in operation what is now Grupo RBS had established its first newspaper.
The expansion within Rio Grande du Sol under the leadership of Mauricio Sirotsky Sobrinho came at a fast pace with other radio stations purchased and added to the brand at regular intervals. It was in 1979 that the expansion into the neighboring state of Santa Catarina took place for the first time as the name of the brand was changed to Grupo RBS. The brand did not arrive in Santa Catarina with a small move, instead, the brand made its first move with the inauguration of the Florianopolis TV station, reports by meioemensagem.com
Since the rapid expansion of the Grupo RBS brand in Southern Brazil has also affected the movement of the brand into the rest of Brazil. The Grupo RBS brand has grown so quickly that it has become a traditional part of the Brazilian media landscape and continues to be so in the 21st-century. A move into mobile content has seen Grupo RBS become one of the leading global providers of digital media under the leadership of Eduardo Sirotsky Melzer.