Green Park Brands, a company which was founded by Livio Bisterzo, recently launched a new Organic Chickpea by the name of Hippeas. The main idea behind the snack was to appeal to the varied tastes of consumers especially those who preferred brands with taste and those that had a good cause. The name and identity of the brand were to associate itself with the modern hippie generation. This is one of the reasons why the brand entered into a partnership with Farm Africa in a joint initiative with the mantra “Food for Good.” Hippeas are gluten free, low in fat, fibrous and high in protein content. They come in four different flavors which include Pepper Power, Sweet & Smokin, In Herbs and Far Out Fajita.
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This brand has used a hippie theme but has been updated to the modern era to make it relevant in the market. The brand packaging is colorful to make it stand out on the shelves. Recently, Hippeas (hippeas.com) became the latest product to join Starbucks assortment of Grab and Go snacks in about 7,500 locations. The brand’s partnership with Farm Africa represents the social mission Bisterzo company represents. It mission is to give back to society by supporting chickpea farmers in Eastern Africa. They help farmers to be more productive, innovative, weather smart and competitive to help them get out of poverty.
Livio Bisterzo is the founder and current CEO of Green Park Holdings. He is an Italian-born entrepreneur who lives in Los Angeles. He studied in London at the famous University of Arts. He began his entrepreneurial journey in 2003 with an events business and was able to create a business portfolio that was so diverse that his achievements and brands had been quoted in several magazines and other media. At the age of 27, the Evening Standard nominated him as London’s 1000 Most Influential People.
Livio Bisterzo is also associated with the Kyoku For Men products which have a market across 16 countries. In 2011, Livio Bisterzo acquired Little Miracles which was a Danish-based startup. The startup was in the business of beverage production which specifically dealt with an organic blend of Tea and Juice.
Learn more about Livio Bisterzo: http://www.standard.co.uk/lifestyle/the-new-order-five-of-londons-hot-new-restaurants-rated-6740532.html