Honey Birdette’s Successful U.S. Launch

Honey Birdette, an Australian lingerie manufacturer, has gotten a lot of international attention lately. Recently, Honey Birdette launched its New York Collection. They submitted the release with a photo shoot on the rooftops of New York buildings.
The brand has dozens of retail stores in Australia and the United Kingdom. They recently announced plans to expand in the U.S. They currently have about ten stores in the U.K., but they plan on opening 40 new retail stores by the end of 2018. And they already have 50 stores back in Australia.
Their U.S. venture comes after seeing a 374 percent rise in sales in the U.S. They even redesigned their e-commerce site to make it more appealing to American shoppers. Part of Honey Birdette’s success relies on fantastic customer service. Since the U.S. is so far away, the first changes they made to their site was including free shipping for orders over $50 and easier return policies.
When the company launched in 2006, its founders, Eloise Monaghan and Janelle Barboza, never expected to become one of the most successful lingerie brands in the world. They thought their specific niche would only be popular in Australia.
To their surprise, millions of women all over the world love their products. Within the first few years, BB Capital invested in the company. Since then, the retailer grew as more patrons sought out their high-end products. Honey Birdette specializes in beautifully designed lingerie and adult products.
The premise Honey Birdette is reintroducing sensuality back into the bedroom. They accomplish this by designing flirty and playful stores filled with unapologetic sensuality. Even their sales staff, called Honeys, brings a level of naughty play to patrons. Honeys are there to empower women and encourage them to explore their sexuality.

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