Sheldon Lavin has long held a dream of making OSI industries one of the largest food processors and distributors in the world. To achieve this he has come with several strategies that include aggressive expansionary measures that saw OSI establish outposts in different parts of the world, strategic partnerships, and adopt new technologies.
OSI Industries unique and rather innovative expansion strategies saw the food processor list among top 20 leading food manufacturers in the world. Sheldon and his team are confident that they can bank on these strategies to claim the number one spot. These strategies include:
Establishing new facilities
By the time OSI industries turned 100 in 2018, it had managed to open up over 65 processing facilities in 17 countries across the world and manned by over 20,000 employees. Setting up these facilities was Sheldon’s primary goals soon after taking over the Food Company and assuming the positions of CEO and Chairman. He would spend a significant portion of the company’s revenue upgrading new systems in the existing production facilities and establishing even more modern facilities across the world. Visit their facebook page.
While setting up new facilities as a means of expanding a company’s operations has its perks, it is also rather costly and even more time-consuming. OSI Industries would, therefore, result in acquiring established food companies in other parts of the world as a means of expanding on their production capacity. The effectiveness of the method lies in the fact that it takes less time and provides a ready market for OSI’s products. The company, therefore, saves on time, marketing costs and training staff.
OSI Industries has not been so keen on mergers as a means of expanding their global reach and market but they still turn to it once in a while in the case of strategic markets. A case in point, the OSI Australia merger with the country’s leading Poultry manufacturer, Turi Foods. The two meat brands merged to form Turosi, a 50/50 partnership where they share marketing, production, and other operational costs as well as profits. The biggest take away from the merger is that both brands now have aces to the previously inaccessible markets that where either previously dominated when they were rivals.