How Richard Liu Turned into a Household Name

What you Need to know about Richard Liu Quiangdong

Richard Liu Quiangdong is the president and CEO of Liu created this company from the ground up. Last year, did a live interview with Liu; in the interview, Liu spoke about how he got the idea to start this revolutionary company.

After graduating from Renmin University of China with a degree in Sociology, he realized that he wanted to get into business. Liu Qiangdong studied business at the China Europe International Business School and he obtained his EMBA. Liu decided that he was going to spend a few years working for a company.

He knew that he wanted to be an entrepreneur, but he needed time and training first. Liu was highly dedicated to his company, and soon he was serving as the company’s director of business. See This Article for additional information.


The Idea for

Liu decided to venture out on his own in 1998. He opened up a store that sold optical products; he called the store Jingdong. Liu Qiangdong was innovative and professional in his business dealings. Within just five years, Liu was able to open 12 stores in the country. Liu was proud of his outstanding accomplishment, but something changed the trajectory of his company.


The Start of

In 2003, China suffered from a devastating SARS outbreak. SARS is highly contagious, so Chinese citizens were encouraged to stay in their homes. Liu wanted to be able to meet his customer’s needs without putting them and his employees in danger. That is how he came up with the idea to create

Liu began to sell his optical products online and deliver them to his customer’s homes. Within just two years, the company had grown so much that Liu no longer had to keep his stores open; he was selling all of his products online. Now, is the largest e-commerce company in China.


Find more information on


Leave a Reply

Your email address will not be published. Required fields are marked *