Without a doubt, product positioning is a strong marketing technique used to present products in light of the demands of different consumers. Also related to market segmentation alongside marketing campaigns, the core value of product positioning is dispensing a brand to the right audience. Once segmentation has allocated the right brand to the right channel, the message is sent home. All too often, segmentation and product positioning rely on symbols and displays to attract consumers. As illustrated by Hussain Sajwani , product positioning contributes to the growth of a brand in many ways including global expansion.
A Look at Hussain Sajwani and His Career
DAMAC owner is a billionaire business leader and the founder of a global property development company. He grew up in the Middle East and was raised by humble parents who owned businesses. Particularly, his father owned a shop that exported men’s personal use items. Hussain took advantage of the business and decided to learn a few strategies for coping. While working with his father, he learned that business has its melt ups and melt downs. Therefore, every business professional must be prepared to implement viable strategies for the growth of business.
Education and Career in Business
Hussain was enthusiastic about the family business. However, he had personal interests related to other businesses. Therefore, he opted to enroll for formal education and later on pursue business. For education, he graduated from the prestigious Washington University then started his career from GASCO in Abu Dhabi where he worked as a contracts manager. For some time, he focused on establishing a catering business. That marked the onset of his entrepreneurial career.
The food catering business was successful in all ways possible. Consequently, Sajwani managed to make enough money to start a real estate company. DAMAC Properties as of now the leading property development firm in Dubai and its environs. The company thrives in the leadership of Sajwani and has since been contracted by President Trump to establish customized gold courses. This business deal fostered a strong tie between the two states. When Trump was elected to serve as president, Sajwani admitted that his position would be advantageous to DAMAC Properties.