Review of Kate Hudson Involvement in Fabletics and the Insight on Crowdsourcing

Kate Hudson is an American born actress and an entrepreneur. She is celebrated for her role and contribution to the film industry. Born in 1979 Los Angeles California, Kate Hudson pursued an acting career instead of studying undergraduate degree. From 1998, Kate has played a role in numerous films including Gossip, an award-winning ‘Almost Famous’ in 2000, and romantic comedy ‘How to Lose a Guy in 10 Days’ in 2002 among others. Kate was nominated for various awards including MTV Movie Award for Best Female Performance in 2003 and Teen Choice Awards in 2003, 2004 and 2009. In 2009, Kate won the Satellite Award for Best Cast in Motion Picture for her role in the movie, Nine.

 

Fabletics launching

 

In 2013, Don Ressler and Adam Goldenberg, owners of TechStyle Fashion Group approached Kate Hudson for the launching of the Fabletics brand. It involved a stylish, quality top fashion activewear and workout clothes that were well priced. Launched in Beverly Hills in front celebrities and paparazzi, Fabletics has grown into a quarter billion dollar company and regarded as women inspiring athleisure brand.

 

Kate Hudson has been heavily involved in the company’s operations from budgeting, pricing to strategizing on social media marketing. She has shelved media criticism on the brand legality to grow it to six fold in membership and hit 22 retail stores. Also, its partnership with TechStyle has assisted Fabletics financially, workforce and marketing of its products. The company approach of utilizing technological data-driven strategies has contributed to its growth. Though Kate Hudson is not expected to retire from acting role, her input in Fabletics brand is always of great importance to the company.

 

The Power of the Crowd

 

In recent years, consumers are more sensitive and keen on customers’ reviews about a product. Recommendation done by previous users of the products including celebrity is influencing the consumers’ purchasing behavior, a phenomenon referred as The Power of the Crowd. The reviews, especially online reviews, have been known to improve customer’s loyalty, influence their purchasing decision and retention of brand choice. Most of the Savvy brands are taking advantage of this new trend to review their marketing strategies. According to Shawn Gold, Corporate Marketing Officer at TechStyle, Fabletics has benefited from users reviews to increase its revenue and paying members.

 

According to BrightLocal, over 80% of customers believe in online reviews. The trust on traditional firms advertising is no longer the key to marketing. Companies ought to leverage crowd opinions and feedback. Also, people are doing more company research than before, and negative reviews affect their decisions. Since 2014, companies are now including customers’ reviews on their website. The genuine and authentic reviews improve firms ranking, attracts more customers, better customer loyalties and grow revenues.

 

Reviews sites like Trustpilot, have registered robust growth with over 30 million reviews as well as a registering customer retention rates. The Crowdsourcing enhances transparency in the eyes of the customers. Companies are looking at their products from the perspective of the customers. Therefore, TechStyle Fashion Group and Fabletics are on track with this new PR strategy.

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