Programmatic advertising is a new ad buying trend recommended by savvy marketing experts and used by large businesses. But, is the new marketing strategy worth the investment?
Edwin Miranda, a seasoned marketing expert, argues that programmatic advertising is a worth investment for businesses. It streamlines the ad buying process, cuts down the cost of buying ads, and it targets prospects in the most appropriate manner.
At present, over 50% of the marketing agencies operating in the United States spend a large share of their budget on this trending marketing technology. 66% of those who have tried the ad buying strategy say that it gives a better ROI than the common forms of buying ads.
Why should businesses invest in Programmatic Advertising?
Edwin Miranda says that there are multiple reasons why businesses should invest in programmatic advertising. This technology helps entrepreneurs to know the specific sites where their ads reach, and the number of customers who click on the ads.
The new marketing technology uses state-of-the-art software and machine learning technology to extract customers’ needs, purchasing habits, preferences, likes, interests, and other essential pieces of marketing information.
Afterwards, the programmatic technologies convert the information into personalized ads that approach each unique customer differently. Unlike generic ads, programmatic ads have higher click-through rates and higher conversion rates.
When used professionally, ads lead to increased sales and improved customer retention. Entrepreneurs can use programmatic advertising to target their customers through social media.
Despite the benefits, Edwin Miranda says that this marketing trend has its fair share of issues. For instance, some marketing agencies use deceptive means to offer dynamic ad impressions.
These fraudulent marketing agencies use robots and other technologies to deceive entrepreneurs that their ads have been clicked. But, in the real sense, the ads were not clicked by actual humans. For that reason, Edwin Miranda advises his clients to acquire programmatic advertising services from reputable marketing agencies.