Tidal’s Desiree Perez Proves That Women Are Making Waves In The Business World

Women are taking charge in the business world like never before and are rising through the ranks to hold some of the most influential and enviable positions in corporations that are household names. In the world of technology Facebook founder Mark Zuckerberg relies upon the leadership of his Chief Operating Officer Sheryl Sandberg of Lean In fame to help keep his company at the forefront of the social media world. Sandberg is part of a vanguard of women whose leadership is bringing transformation to the industries that they work in. Her counterpart at the internet pioneer Yahoo, Marissa Meyer is helping to steer the search engine company into its next phase as its President and Chief Executive Officer.

 

Female executives are also making major waves in the business side of the world of music. In 2016 Bozoma St. John, Apple Music’s Head of Global Consumer Marketing was named Executive of the Year by Billboard Magazine. Her counterparts include leaders like Pandora’s Chief Operating Officer Sara Clemens, Universal Music Group’s Executive Vice President Michelle Anthony and music heavyweight Desiree Perez at Jay Z’s new streaming network Tidal. See hitsdailydouble.com for related site.

 

Like her counterparts in the music industry Desiree Perez is providing the sort of critical leadership that is necessary to steer Tidal and the artists it serves in the right direction as it seeks to compete in the dynamic marketplace of streaming music. Perez is known for having the kinds of competencies that make for an excellent leader: an appreciation for numbers and the ability to drive hard bargains that result in positive dividends for Tidal and the people sitting across from her at the negotiation table. She has put these skills to use by negotiating on behalf of some of the biggest names in the music industry: Beyonce and Rihanna. The Samsung deal that Rihanna inked in 2016 was apparently due to Perez’s skilled negotiations. Perez also used her skills to help pull off one of the most anticipated and perhaps historic tours in the American music history: Beyonce’s well-attended Formation World Tour.

 

View More in billboard.com.

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